Sound
A soundtrack is essential in any film or trailer in setting the mood, it also adds emotion and a rhythm to the film. A meaningful sound track is often as complicated as the image on the screen.
At the beginning of the Jupiter Ascending trailer a tense use of non diegetic noise rises from the opening silence as a hard hitting statement is said by a character, "you have been taught that the birthplace of the human race is Earth..." as soon as this is said all sound stops and screen turns black for 1 second, then is followed by the same character "...but its not." This is a hard hitting shocking statement and is portrayed dramatically. I find this extremely effective, engaging and unique as it completely captivated me, in some ways the silence was deafening and is just as effective as a loud bang on a drum or passionate soundtrack. It had my interest from the very start which is a key feature in trailer making, and defiantly a feature I would work on and think about in my production.
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